Companies use a variety of methods to improve the sales of their products. What are those methods?

Practice this IELTS Writing Task 2 question on IELTSX. Companies use a variety of methods to improve the sales of their products. What are those methods?

Companies Methods Improve Sales Products Most Effective - IELTS Writing Task 2

You should spend about 40 minutes on this task.

Which is the most effective method?

Write at least 250 words.

A student's answer to this task, and the feedback on it

Written by an IELTSX user under exam conditions and published unedited and anonymously. Band 7 ยท 282 words.

In contemporary economics, variety of methods are used by different corporations, in order to enhance sales procceses of particular products. While advertising and setting competetive prices are crucial to promote the goods, the most effective option for both companies and customers can be improving product quality.

One common approach to boost the sales is advertisments. Companies can promote their products through traditional and digital media, such as tv, radio, billboards or social media platforms. This can significantly increase the brand awareness and attract thousands of new customers. For example, if maintaining a celebrity endorsement, a marketing strategy where a generally admired famous person advertises a certain brand's product, individuals will feel a psychological desire to emulate them and purchase the product. Another useful technique to improve the sales might be lowering prices than competitors and offering various discounts. Such pricing strategy can appeal to price-sensetive consumers and make the product affordable to most layers of society. For instance, products might seem more attractive to cost-conscious customers by those buy-one-get-one-free offers or seasonal discounts.

However, among these methods, improving product quality is arguably the most efficient one. In other words, using better materials or adding brand new features can create long term customer satisfaction which is strategically vital to companies. As an example, a smartphone company may spend millions on advertising, but if the device performs poorly, people will not purchase it again. In contrast, a reliable and innovative product can generate sustained demand through positive reviews and word-of-mouth recommendations.

In conclusion, although promotion of goods through advertisments or lower costs is common aproach, development of product quality is undeniably the most effective one. Because superior quality provides lasting impression and impactful recommendations.

Examiner feedback

This is a strong response that clearly addresses the prompt with well-supported arguments. The essay demonstrates a logical flow and a good command of specialized vocabulary, though its score is slightly limited by several recurring spelling mistakes and some mechanical transitions.

Task Response - 8

- The response sufficiently addresses all parts of the task by identifying and explaining multiple methods used by companies. - The position is well-developed, clearly prioritizing quality as the most effective method in the conclusion. - Ideas are extended with relevant examples, such as the mention of social media and smartphone performance.

Coherence & Cohesion - 7

- Information and ideas are organized logically with a clear progression from start to finish. - Paragraphing is used effectively, with each body paragraph focusing on a distinct aspect of the prompt. - Cohesive devices are used appropriately, though some transitions like 'Another useful technique' are a bit formulaic.

Lexical Resource - 7

- A sufficient range of vocabulary is used to allow for some flexibility and precision (e.g., 'price-sensitive,' 'celebrity endorsement,' 'emulate'). - There are some occasional spelling errors ('procceses,' 'competetive,' 'sensetive,' 'aproach') which prevent a higher score. - Word choice and collocations are mostly natural, such as 'sustained demand' and 'word-of-mouth recommendations'.

Grammatical Range & Accuracy - 7

- A variety of complex structures are used, including conditional sentences and relative clauses. - Frequent error-free sentences are produced, though there are minor slips in punctuation and preposition usage. - Grammar control is generally good and does not impede communication at any point.

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